Cool Stuff for All Breeds of Humans was an early tagline for Mongrel, a modern gift shop located in the hip shopping district “Carytown” in Richmond Virginia. Previously and appropriately named Cards,Cards,Cards the business owners purchase of an adjoining property presented the perfect opportunity to expand both physically and categorically. Collaborating with the design firm Design Manifesto , the new store was branded Mongrel and offered an expanded product line to include high style, modern gifts and acccessories.
To manage the expansion, the owners needed a complete line of store fixtures that would reflect their desire to be a unique destination to complement their unique offerings. Off the shelf, typical would not do justice to Mongrel as a new, exciting and growing brand. A complete program of free standing shelving, wall units, stacking display tables and lighting and signage was designed and built specifically for Mongrel. Some of the designs resonated with customers and became available by special order. The store also offered several one-off original lighting and table top accessories developed to fit their target customer and the stores environment. The visibility of this project led to collaborations with architects and designers and expanded our work to include more local commercial clients and several national retail specialty brands.